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Petite Bias

(The title Dr. Goldberg submitted was "Little Women Are Big Business.")

LETTER IN THE NEW YORK TIMES 6/11/06

Since people get shorter as they age, the demand for petite clothing is about to explode, as many baby boomers shrink to under 5-foot-4.

With retirement being postponed, there will be a lot of women who have the need and the money to buy new clothes. A smart manufacturer would grab this market, and not only to make money.

Counteracting the underlying ageism and sexism is great public relations with baby boomers who do not tolerate bias.

Carol Goldberg

 

 

   

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